Retain Customers Proactively
Competition in almost all consumer business has intensified over recent years, catalysed by globalisation, privatisation and internet commerce. Customers find it easier than ever before to switch from one provider to another. And with the cost of retaining a customer being a fifth than that of recruiting a new one, customer retention is a major driver of business performance.
Fizzback provides a great read on customer satisfaction, and can be used to keep in touch with customers at all points in their lifecycle. Often times, companies don’t find out how upset their customers are until they either leave or send an impassioned letter or email, at which point they expend much time and effort (and often money) trying to placate and retain them. Fizzback is a great way of keeping a finger on the customer pulse, with intelligent alerts ensuring the company is ready to act quickly to nip dissatisfaction in the bud.