Consumer Snapshot

How do you get a quick read on internal and external factors affecting your business?  Primary market research?  Secondary research?  The former is time consuming and costly – by the time you get your answers, the question has changed.  The latter is hit and miss – there are no guarantees that you’ll get a true representation of your customer’s views.

Fizzback clients very quickly build up a large addressable audience through feedback applications.  Our experience shows that reaching out to these engaged consumers, requesting their opinions to be sought occasionally is met with high acceptance.  The process is so quick and simple that response rates are high, and the need to incentivise low.

Fizzback Consumer Snapshot allows brands to participate in an ongoing dialogue with consumers, keeping them engaged and providing timely reads that optimise business decisions.