Benefits

Senior managers in the areas of marketing, customer service, operations and HR have reaped significant benefit from Fizzback.  These include the ability to:

  • Capture, analyse and act upon point-of-experience feedback
  • Identify and recover at-risk customers in real-time
  • Improve customer advocacy by delighting customers at every turn
  • Motivate and reward staff, improving productivity and morale
  • Drive the business by voice-of-customer
Fizzback™ is being used by some of the largest consumer companies that are determined to innovate and differentiate themselves though superior customer experience. In practical terms it is like being able to walk the shop floor 24/7, listening to what customers are saying and taking immediate action.

Who has realised these benefits?

Testimonial

"Fizzback has made it much easier for customers to communicate with us – the research suggests that 9 out of 10 customer comments would have remained unreported prior to the introduction of Fizzback. These new insights have led to quick-win actions that are positively impacting service quality as well as helping us to recognise outstanding performance."

Karen Beasely, Head of Customer Relations,
National Express plc

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